This is a news article entitled "Online video revolution", published on 27 September 2007. Online videos are one of the hottest trend in our society now. Take a look of YouTube, it is an online video sharing website and it is the most successful website nowadays. The news article talks about online video being the hottest marketing tool for businesses to promote their products and services in a cheap and effective way. To get a read on the original news article, click here.
There are million types of online videos on the internet today and there is no doubt that online video are very much welcomed by the people in the society now. But what makes online videos so successful and accpeted by every different type of people?
People have high demands for information and online videos would definitely fulfill their needs. On an Internet webpage, we can surf the net and reach everywhere we want to with no boundaries. According to Walsh (2006), an internet reader's pathway can be multi-linear and multi-directional. Internet users are able to take the cues from a homepage to navigate to multiple sites with non-linear pathways. As what Walsh said, that is the reason why online video is becoming the hit in society now. People can watch online videos and get information in the same time and all they need to know is get to online only. Hyperlinks are the 'cues' to lead people to more and more information.
Online videos can be a tool of advertising and it's much more lower cost than others. This is another reason why it is so welcome by every people and it becomes the trend nowadays.
Easy, efficient and it's better than a print ad!
Here's an example of an online video. Shown in the video is an advertisement for Honda.
References:
news.com.au
[online, accessed on 1 November 2007]
URL: http://www.news.com.au/business/story/0,23636,22490558-5012427,00.html
Walsh, M 2006, ‘”Textual shift”: examining the reading process with print, visual and multimodal texts’, Australian Journal of Language and Literacy, vol. 29, no. 1, pp. 24-37.
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